American Express

Why We Spent Two Years Creating FLOWLUX™ — And Why Most Activewear Isn’t What You Think It Is The activewear industry has a glossy exterior: filtered campaigns, fast trends, and brands popping up every week claiming “premium fabrics” and “luxury quality.”But behind the scenes… the truth is far less glamorous. As a brand built on Refusing Mediocrity, we’re not here to sugar-coat it.We’re here to pull back the curtain. This is the part the industry doesn’t want you to read. 1. Most Activewear Brands Don’t Make Their Own Fabric This is one of the biggest industry secrets. The majority of activewear labels — even the ones charging $120+ — simply choose a stock fabric from a supplier catalogue.The same fabric dozens of other brands use. Different label, same material. That’s why everything feels the same… pills the same… stretches the same… and fails the same. At Kate Galliano, we hit a point where we refused to be “just another brand using the same fabric as everyone else.”So we started from zero. We spent two years engineering what is now our signature FLOWLUX™ in-house polyamide + LYCRA® blend — designed for longevity, sculpting, and premium movement. True innovation takes time.But it’s worth it. 2. Fast-Fashion Activewear = Fast Failure Cheap activewear isn’t just lower quality — it’s an environmental and ethical problem. To hit low price points, many brands use: mass-produced synthetic blends thin nylon that bags out after a few wears low-cost sewing lines with poor labour conditions zippers and hardware that fail long before the fabric does This cycle forces customers to constantly replace their pieces.Which only benefits one side: the retailer. We built FLOWLUX™ because we believe premium activewear should last — not land in the bin after six washes. 3. "Luxury" Is Often Just Good Marketing The truth?There’s nothing luxury about a product that: pills within weeks goes sheer when you squat loses elasticity after one season uses cheap trims is made from a generic factory fabric Luxury isn’t a buzzword.Luxury is: custom-engineered materials premium stitching long inseams that sculpt YKK zippers supportive internal construction ethically made production and a fit that women feel confident in If it doesn’t empower you, it isn’t luxury. 4. 80% of Activewear Is Private-Label Rebrands Yes — the same exact garment, same pattern, same cut… just different logos. It’s why you’ll find identical jumpsuits, leggings and 'signature scrunch' shorts on 10 different websites, each claiming to be “exclusive” or “premium.” KG Jumpsuits and Rompers are patterned, tested, fitted, and engineered by us — with signature construction details the industry doesn’t copy because they cost more and take longer. Our pieces aren’t private label.They’re private innovation. 5. We Don’t Do Trend Drops. We Do Purpose-Driven Design. While most brands chase micro-trends, we chase longevity. Every KG piece is created with one goal: Make women feel powerful, sculpted, confident, and unstoppable — in and out of the gym. From the gusset engineeringto the seam placementto the fabric behaviourto the two-year development cycle behind FLOWLUX™… Nothing is accidental.Nothing is rushed. The Future of Activewear Belongs to the Brands Who Refuse Mediocrity The industry is saturated, but it’s also changing. Women are demanding: transparency quality ethical production better fabrics better fit better design and pieces that don’t fall apart in six months This is exactly why we created FLOWLUX™.Not to compete with other brands — but to elevate the entire space. Because activewear should empower you.It should sculpt you.It should outlast trends and outlast seasons.It should make you feel expensive. And it should never, ever be mediocre. Meet FLOWLUX™ — Our In-House Fabric Two Years in the Making Our signature blend was engineered to be: durable yet buttery sculpting yet breathable supportive without suffocating flexible without going sheer luxurious to the touch and designed for movement, heat, sweat, and everything life throws at you This is not catalogue fabric.This is custom innovation. This is the future of KG.